Post language-tip slideshows that end with a pitch for the app

Morrie Schonfeld… of like the funny goes viral, we first connected it more with culture, so like with Chinese videos, it was kind of like the whole TikTok ban and RedNote and Chinese government stuff. And like Korean, we'd do culture things. We tried different audios, right, like Squid Games audio on Korean stuff, like, you know, random French music on French videos, and like the audio we don't really care about as much anymore, but at the time it like worked.

Morrie SchonfeldAnd from there, we're like, all right, this cultural, this humor, this blend, like learning and culture and funny works really, really well. And then we tried different things. We tried slideshows. We tried not using Pingo. And the slideshow stuff with a really good CTA could work. It could go viral. We had some that got a million views, but I've found at least for for Pingo, and I don't know if this is necessarily the case for all other apps, but with Pingo, they burned out pretty quick.

Morrie Schonfeld… and then they'd kind of crash. And so they worked well for a bit, and they converted well, but like we haven't seen them work as well since. And it really had to be a strong call to action. We had a lot of slideshow videos that I really didn't like where people would be like, "Top five phrases to get fluent in Japanese," and it'd be five slides of phrases, and the last slide would be, "Something, something, something. I learned it on Pingo."

Morrie SchonfeldAnd like the conversion difference between that and the strong call-to-action slides, but let alone the conversion difference between those slideshows and our videos using Pingo, was like night and day.

Joseph ChoiSo there's a few variables you mentioned there. There's uh the virality of the video. There's how high-converting think it will be, which is basically like how much do you show the actual app in the video. And then the there's a third variable that you didn't mention, but is sort of like baked in, which is uh cost. Like when you're mentioning like slideshows, slideshows with AI nowadays are like completely automatable, right? Like you can just