Film yourselves talking to the app on TikTok, one account per language

Morrie SchonfeldAnd these other videos are kind of similar. We have different hooks about language learning that aren't using Pingo. Some of them are talking This one's about talking about people on TikTok talking about languages. This one, I speak a little Chinese, then do a product demo. This one here, we're talking about learning. So like we tried all those, and none of them went viral. But the first one that did go viral was like this one.

Morrie SchonfeldSo like that original one that we showed, like this like little feedback screen, but like this this was the first one that really went viral. That got like 100K views, and we're like, "Okay, we have something here." And so then we kind of were like, what We looked at this, like what at the time did we think made this go viral? And like the hook was like, POV, your Chinese teacher on Sundays used to hate used to hate you so now you seek validation from an AI. We added English captions and the Chinese captions for like the accessibility. If you didn't know Chinese, you can still watch it, and it was talking with Pingo.

Morrie Schonfeld… you know, when you've no creators and you're the only creators um and that's the only thing you're doing for distribution, it's really easy to measure conversion because when your one video gets some virality and you get a spike in users, like there's not really anything else you can attribute it to. So then we kind of improved upon this and tested different hooks geared towards different language audiences, starting with Chinese and Korean.

Morrie SchonfeldAnd then over time, we were like, speaking with Pingo just worked really well for views, and it was basically an app demo, so it converted really well, and we kind of took that and we ran with it. And that for the first 3 months, we had like one or two actual influencers we tried, but it was mainly just Michael and I making videos till like 20K MRR, just the two of us. And he did the Korean account, learning Korean from scratch. I did the Chinese account, and every video is just talking with Pingo.

Morrie SchonfeldLike it's me in in my college dorm room, Michael like in my dorm room, like we're just like holding the iPad and like talking to Pingo every time and trying different things. The Korean account did a lot better, but like it's again, just like holding the iPad, talking to Pingo at like a random room at Northwestern where we were in school at the time. And every video is talking with Pingo, and we're trying different hooks, and we kind of found …