When someone backs out of a 3-day trial, offer 7 free days at a lower price

Morrie Schonfeld… to do, like you don't have to worry. So like our OG, what we ran forever was basically this paywall. This was it. Like, "One-time offer," like start your It wasn't trial. We didn't have one, but like, "This much a month, build this much a year. Claim your offer now." What we've then tried is with the success of that timeline paywall, here's the timeline. It changed. So this is without intro offer. If you have an intro offer, it looks like this.

Morrie Schonfeld"Here's your one-time offer for 55% off," and again, here's what you can expect in terms of your like trial length, like your your trial experience. And then here's like the monthly price, billed annually. And like this performs better. It de-risks it for them. Something else interesting I found, so our 3-day trial, it performs maybe equal in the US, but like internationally worse. People want the 7-day trial. But when they have a 3-day trial and their transaction abandoned is a 7-day trial, that converts higher.

Morrie Schonfeld… will improve conversion, but like I wonder how they convert after the trial. Like that's an experiment we have to run. Superwall, I know like, talks about like this like choose your trial model that we want to run, which is like you can have like a no trial or a short trial or spend five bucks for like a 30-day trial. Like there's a lot of things to experiment, and I think it's been kind of fun for me learning like they all play into each other.

Morrie SchonfeldLike if you especially if you have multiple paywalls, like transaction abandon and main, like maybe we add more, but like whatever you show on one like will impact how they convert on the other and vice versa, which has been a cool finding, which makes sense, but like I didn't really think about until I saw it. And then I was like, oh, wait, like, yeah, if you offer someone 3 days and then they say no, and you say, "Here's it cheaper and 7 days for free," they go, "Oh, that's a good deal." Like, yeah, that that kind of is a little intuitive. Like cool. Like we should do more of that.

Morrie SchonfeldLike give people like layer your messaging so that they get a really they feel good about the deal they're seeing and the price and whatever they're being offered that they really want to take it.