Film the AI tutor roasting a learner until they cry on camera

Morrie SchonfeldSo this is the video that got 52 million views, and that scaled I don't remember the number for like how many views we had that month. And then even so much as like mid-October, this one, so like same concept went super viral again. This one at a lower scale, but it's kept going viral. Here's one in Russian from this month or last month. Oh, this is December. Like it's just in every language. Here's Arabic.

Morrie SchonfeldSo like there's a few variations on it, which kind of evolved over time, but like that is like our most viral format by far. So it started mainly with this this crying format, like you mispronounce a word, right? Like it reads as one thing in one language. It's totally like something else if you pronounce it like as an English word and it's easy to mispronounce, and then Pingo just kind of roasts the user a bit, and you have the Snapchat hook to have the crying.

Morrie SchonfeldAnd then over time, like there's been a bunch of those, it's evolved a bit, and it's not always necessarily crying. Sometimes Pingo's just mean to you and you're not crying. Sometimes you're crying, you're not mispronouncing, you're just kind of Or like if you're not mispronouncing as like some, you know, inappropriate word, you're just bad at speaking the language. And so it's taken on a few modalities, but the root of it all is like, Pingo is …

Morrie Schonfeld… props. This one in Russian, he's writing. Same like kind of mean. So I don't know what Russian means, so I couldn't say exactly what that is, but like some in Japanese also, like knitting. So like it kind of varies on like the exact modality, but like the through line through the way it's evolved over time is like Pingo is not just saying, "Great job," or, "Say it like this," or, "Do it like that," or, "You could pronounce it a little better."

Morrie SchonfeldPingo's just like insulting the user. And that kind of hook like, wait, why why is an AI behaving like that? That's kind of weird. Works really well for going viral and also conversion. It's kind of like, I would say, one of our better middle grounds we found for virality and conversion. That's like the biggest There's like These are some other types of viral content, but like this kind of mean crying format to just mean Pingo is like definitely our most viral format.

Joseph ChoiDid you do any product development work to actually make the the roasting concept more viral? Like is is Pingo actually mean to you all the time like this?