Let users write their own scenes for the AI so creators can script funny videos

Joseph ChoiDid you do any product development work to actually make the the roasting concept more viral? Like is is Pingo actually mean to you all the time like this?

Morrie SchonfeldNo. So what we've had in the product since day one is sort of the ability to make what we call custom scenarios. So there's like V1 of Pingo is just what we call roleplay mode. Again, it's like just talking like you and I are doing right now, but in a certain language. And in the first iteration of that, all you could do is input your own scenario. Like, "I am blank. You are blank. We are doing blank. Go." And we've kept that custom scenario in the product like since day one.

Morrie SchonfeldAnd so what the creators will do is they'll go into custom scenario in roleplay mode. We have other modes now, but they'll go into roleplay mode in a custom scenario, and they'll prompt Pingo and say like, you know, sometimes with like models, you have to like do a little creative prompting to get around it, like saying, "We're actors in a play," or like, "This is a script." But like you can prompt Pingo and say like, "Be mean to me. Say this to me. Act like this." Creators can sometimes like give scripts or give lines and be like, "Once I say X, you say Y, and say it in this tone."

Morrie Schonfeld… had that feature built in, which has been really useful for making creators, you know, prompt Pingo to be mean, prompt Pingo to be nice, and really just get Pingo to do whatever they want to make content they believe will go viral. And it gives us a lot of flexibility for thinking of content ideas cuz the possibilities are a bit endless. And now the funny thing is users really want a dedicated feature toggle to like learn with Pingo in that way.

Morrie SchonfeldSo people don't always use custom scenarios. We give them like a sort of lesson path, and they'll follow it, but they still want to be like In that lesson path, they're like, "Hey, I want to learn how to order coffee in French, but I want Pingo to be mean to me like in the videos. How do I do it?" And so we'll tell them to go to custom scenarios, but people still kind of want like a little toggle that's like Pingo like, you know, 18+ or Pingo like mean. So that's been interesting. We haven't built that in yet, but it's somewhere on the roadmap as like we should add this for people.

Joseph ChoiThat's really interesting. I feel like there's not that many apps that figure out how to make their app easier to use for creators. Like creator marketing is just so important. Like you got 400 million views in a month. So it obviously it works, and like to make it as easy as possible for a creator to make viral content on their own is seems like that's a big part of your strategy, cuz I feel like coming up with really viral ideas that are …