Tie videos to beginner lessons and culture moments, like K-dramas or the TikTok ban

Morrie Schonfeld… to Pingo every time and trying different things. The Korean account did a lot better, but like it's again, just like holding the iPad, talking to Pingo at like a random room at Northwestern where we were in school at the time. And every video is talking with Pingo, and we're trying different hooks, and we kind of found that like a few things worked. One thing was basic conversation, like really geared towards learners, like basic Korean quiz.

Morrie SchonfeldThis one got 77,000 views. Things like learning blank in blank language, and like really gearing those towards beginners. We also found like cultural hooks worked really well, like talk about K-drama, talking about cultural events going on. I had one that went really viral in Chinese, I think. This one got a million views. So this was like when TikTok was getting banned, and the whole RedNote thing, so like we ran with that and that worked really well.

Morrie SchonfeldAny like cultural thing we'd run with, and would work really well. And that was kind of one of the first things we did that was kind of a little more humor-oriented, and also culture-oriented. So right, we started with like basic learning and culture, and those worked well, both talking with Pingo. And then we kind of shifted towards the humor stuff, and it went even more viral. And so like in Chinese that worked, so we tried other things. This …