Pay creators a base per video plus bonuses at 50K to 1M views

Joseph ChoiSo what what does that deal structure look like initially?

Morrie SchonfeldYeah. So we set them a base pay per video because we want the creators to know that like we value their time, but really like the money is in the bonuses. So like the numbers are like 50,000, 100,000, 200,000, 500,000, and a million views. So we have these set milestones. They're not stacking. So if a creator gets $100 at 100,000 views and $50 at 50,000 views, they don't get 150 when they get to 100,000 views, they get 100. So it's kind of like you earn the highest tier. They don't stack, if that kind of makes sense, plus the base pay.

Morrie SchonfeldAnd then that way, creators are motivated to make the content cuz they're getting paid for their time, and motivated to go viral. And then on something like Noise that you mentioned, like we talked about this earlier, so we we use Noise for a lot of distribution to scale what really works, and also really quickly test ideas, that's on a CPM model with a cap. So we kind of have these two different spend buckets. We have our in-house program with …