GTM Sauce

GlamUp · B2C · AI makeup glow-up app

Ask for a rating mid-onboarding; make users tap 'I rated' to continue

Other founders who copied it say ratings improved; softer version still works

Workedonboardingaso

What they did

After onboarding questions, a 'Leave a rating' screen triggers the native rating pop-up; to continue, users must tap an 'I rated' button (whether or not they rated). Same screen used on Sprout. Newest app dropped the forced button (co-founder uncomfortable) and uses a plain 'Leave a rating' + continue, which still works. Similar approach for the notification permission page.

What happened

Founders who read her playbook reported it helped their App Store ratings a lot; the softer version still works.

In their words

Nicole Cheung - she makes $400k/mo from ai apps (while in college)

Play from 27:52
27:24

Joseph ChoiSo, it does seem re- like, somewhat repeatable. Like, you've done it. You did it with um GlamUp, and then you did it again with Sprout. Are you doing the same mechanic for your new apps?

27:34

Nicole CheungYeah. Also, some some people have found my Twitter and and read the playbook, and a lot of them actually reached out about the rating thing, the rating page. I think it's pretty common. A lot of apps do it now, but they were telling me that it helped them a lot when it comes to the ratings on the App Store.

27:50

Joseph ChoiThe rating. Can you show that screen, too?

27:52

Nicole CheungOnboarding, we ask a bunch of questions, and then we do leave a rating, um and then we don't have the I rated like that does not exist. When you click leave a rating, the pop-up will show up for you to do that. And then you can, you know, either rate it or cancel it. But in in order to move on to the next page, uh like something called I rated will pop up, and you have to click that in order to to move on. So, we're kind of forcing people to lie if they didn't rate.

Joseph Choi… you five stars, but you are making the call-to-action copywriting like, "Yes, I rated." And you People are going to be kind of uncomfortable tapping a button that says like, "Yes, I rated it," when they didn't. So So, if they cancel, if if the if the star rating pop-up comes up, and then they decide to not do the rating, does it basically just stay on the screen, and then they can trigger the the rating again by clicking the the big pink button?

28:58

Nicole CheungI'm not sure. I don't I don't think so, though. I don't think it pops up Yeah. Um, but like, I get your concern. My, like, my current co-founder, he's actually uncomfortable with it. So, like, for my newest app right now, we don't have this. Like, we just have, "Leave a rating," and then you can just continue. Um, but still works, you know? I think it's it's the fact that you put it out there, call call to action for them to rate, and, you know, you have a very simple pop-up for them to to go up.

29:25

Joseph ChoiIt's really No, it's really smart, though. I mean, I feel like people don't put this much thought into onboardings. Um Like, there's just so many like small nuances in this whole like onboarding paywall sequence that I think people could learn a lot from.

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Tags: app-store, ratings, rating-prompt, dark-pattern