Give creators line-by-line scripts with the emotion and camera shot for each line

Joseph Choi… we kind of got a little bit sidetracked. So, you You're talking about like the you know, you have hundreds of creators. You've cycled through people as they kind of show how um how well they can perform. And then you have this course where, you know, a lot of them just start going viral after 2 weeks of just, you know, learning from the course. Is there any other element of this creator machine that is you think is contributing to its success?

Nicole CheungI feel like the course is so pretty standard. You know, like, if anyone's is experienced in UGC, they know what to do. I think one thing that I feel really proud of is our content bank. I can't I can't show the content bank in this call, um, but I come from like an entertainment background growing up. My brother is a director. I have a lot of friends in film school. So, when it comes to the content bank, I I approach it from a production perspective. For every viral format that we have, I have the content idea. I have the content details. I have the example videos. I have maybe audios for it. And then I have a script, and that script is line by line, what you're supposed to say. And for each line, I give the emotions that you're supposed to portray and the shots that you're supposed to do.

Nicole CheungEmotions, for example, "Oh, do a sarcastic tone here," or, "Oh, roll your eyes here," or like, you know, like a lot of these like emotional triggers. And I have shots, so like maybe there's a long shot, a medium shot, a close-up shot um to switch things around. So, I go really in detail when it comes to the content strategies to make sure that, you know, coupled with the UGC course that we give them, they know exactly what to do when it comes to …

Joseph ChoiIn a way, you kind of are like the playing the role of a director and a screenwriter a little bit, where you're It's not just the lines. It's like the stage directions. Like, what what should your face look like? What's the tone? Um, what's the pacing? And being really specific.

Nicole CheungI'm not that camera-shy, so I will film example videos to show them exactly what I mean by like the different shots, the different emotions, so so they can copy off of me.

Joseph ChoiSo, when you're finding people who you want to be creators for your app, you're You said when you do the interview, you're doing like vibe-check, and then you're doing like You want You want to see like seriousness. Are they Are they actually serious about this? Is there anything else? Like, are you looking for past experience, or people who have made, you know, viral TikToks before?