GTM Sauce

Sprout · B2C · swipe-to-apply job search app

Put every new creator through a video course with a quiz after each module

Over half go viral within 2 weeks; 100M monthly views at 200+ active creators

Workedcreator-opsugc-creators

What they did

Applicants come in via a Typeform linked to a CRM. Course modules: getting started, warm-up playbook, creating content, content bank examples, content policies, account management, next steps, resources, bonuses. Each module is an engagingly edited video of the founder talking with examples (how to edit, how to introduce the app so it converts). A quiz ends every module to quality-check completion. Creators start brand-new accounts. 1,000+ creators onboarded; 200+ active at once.

What happened

Over 50% of creators with no prior experience go viral within 2 weeks of a new account; 100M monthly views while she ran it; Sprout at $250K MRR in 8 months.

In their words

Nicole Cheung - she makes $400k/mo from ai apps (while in college)

Play from 31:28
31:09

Joseph ChoiWow, that's insane. So, you So, yeah. So, you were While you were with them, you you were getting like 100 million of view views per month. Recently, they're they're now getting 400 million views in just 1 week, which is crazy. But you built the system that allowed this to happen, right? Like, it's 100 creators.

31:28

Nicole CheungWhen When we were scaling a lot, I remember we have maybe over 200 active creators at the same time. Uh, but we've already gone through, you know, probably 1,000 or more than that creators at that point. And I I created this course for them. Um, I do like consulting for some startups, as well. So like, I will, you know, make a course similar to this. But basically, it's like a creator course. Um, we have onboarded, I would say, over 1,000 creators onto this course without any training whatsoever. And I would say over 50% of the creators finish this course with no previous experiences. They go viral within the first 2 weeks of starting a brand-new account with us. So, that's great.

Nicole Cheung… example. I can go into that more in detail later. And then we have content policies, account management, next steps, resources, bonuses, all that stuff. An example of the modules I created is it's just me talking, and I edit it in a I try to edit it in a very engaging way for for creators to learn and like show them examples of what we mean by the content bank, how to edit, how to introduce the app in the video so that it can convert better.

32:54

Nicole CheungUm, and we always have a quiz at the end of the module, as well, for all the creators to take, uh, just to quality check on the creators and make sure that, you know, they're actually finishing the the courses.

33:05

Joseph ChoiHow many creators like This is very thorough. Um, and it's It's pretty It's pretty cool that there's like within 2 weeks, people are going viral just by taking the course. Do you have an idea of the funnel for that? Are most people actually completing the whole course?

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Tags: tiktok, instagram, youtube, creator-training, course, quizzes, account-warmup