GTM Sauce

Sprout · B2C · swipe-to-apply job search app

Film a 6.7-second 'War is over' clip flipping a job tracker cell to 'Accepted'

Hundreds of millions of views and many conversions (not attributable)

Workedorganic-short-videougc-creators

What they did

Faceless 6.7-second video: text 'War is over. Finally landed my first full-time job' over a Google Sheet job tracker; a dropdown is switched to 'Accepted'. Length tested at 5, 6 and 7 seconds; 6.7s won. Filmed at a tilted (not 90-degree) angle; show the sheet, zoom in, click the dropdown slowly so options are visible but not clear, click Accepted, zoom again, zoom out. Creators get ready-made Google Sheet templates and a tutorial video.

What happened

Probably 'hundreds of millions of views' and many conversions; attribution per format is unclear.

In their words

Nicole Cheung - she makes $400k/mo from ai apps (while in college)

Play from 34:40
34:30

Joseph ChoiWow, this is This is a crazy track record. Every single video is like Almost every video is over 100k. Like, most of them are like multiple 100k to a million views.

34:40

Nicole CheungAnd so, she is really good with our recruiter call, like fake recruiter call content. This girl, she's another one of our creators. She has like 60, 70k followers now on this account. She does a lot of recruiter calls, but she also goes viral with like talking videos, like talking heads, as well. And we put all of these content in a content bank. So, we do a lot of these We do these like, "War is over," videos that's completely faceless, 6.7 seconds long. We tested the length of that video between 5 seconds to 6 seconds to 7 seconds, and we found uh 6.7 seconds worked the best for this video.

35:23

Nicole CheungUm, same thing as GlamUp. Like, remember GlamUp, I told you we were very scientific when it comes to like the details The captions, yeah. We did the same thing with this, "War is over," video, as well.

35:34

Joseph ChoiThat's a really simple video. So, that's a 6.7-second video. It just says, "War is over. Finally landed my first full-time job." And then it's just like a spreadsheet with a drop-down, and then you just like switch to like, "Oh, accepted. Like, I got the job."

35:48

Nicole CheungI don't think I can show you the whole tutorial, but I made a whole tutorial video on exactly how to film this one, cuz this one probably brought in like hundreds of millions of views for us and a lot of conversions. We make all of these Google Sheet templates for them. We put them in like a Google Sheet like link, and then with different templates that they can use. We teach them how to position the the angle. It can't be completely like 90-degree angle. It has to be something tilted. And then you have to like like, you need to zoom in as at like certain seconds of the entire video. You have to zoom in at a certain pace. You have to It's like super specific, little things. I'm very OCD about content like this.

36:31

Joseph ChoiI can sort of see why. Like the Like, why do you think the angle matters? Like, my guess is that it makes it harder to read, so it it makes you kind of like pause and look at the video longer?

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Tags: tiktok, instagram, youtube, faceless, format-templating, video-length, google-sheets