GTM Sauce

GlamUp · B2C · AI makeup glow-up app

Put the app name in the copy-paste referral message so TikTok search ranks it

Searching 'GlamUp' on TikTok shows only their content; founder claim

Workedproduct-viralityorganic-short-video

What they did

The copy button doesn't copy the bare code; it copies a template like 'Download GlamUp and use my referral code ...'. Users paste it into TikTok comments, so the keyword 'GlamUp' ranks high in TikTok search and searches surface the app's videos.

What happened

Searching GlamUp on TikTok returns all their content; guest notes the phrase 'glam up' was also naturally popular (possible hindsight bias).

This shipped together with other changes, so the result can't be credited to this alone.

In their words

Nicole Cheung - she makes $400k/mo from ai apps (while in college)

Play from 18:55

Nicole Cheung… refer friends. I don't know why the code isn't showing up here, but basically, in order to view your results, you can scan your face. Afterwards, we hide everything uh behind a paywall, so we blur everything. Um you can either do view results or invite three friends. If you click view results, then we paywall you. But if you click invite three friends, we'll bring you to this like share your invite code, and you can redeem Uh, you can redeem it.

18:55

Nicole CheungBut basically, if you invite three friends to unlock your results, you can get it for free. You don't have to pay. Um and obviously, for the target customers for GlamUp, a lot of them are like younger kids, so anywhere between like, you know, 13 to like 25-year-olds. Um and you know, they don't want to pay for the app, so they would copy and paste this code and share it with their friends. But a lot of people, they actually share it on TikTok, which is why you will see, you know, the entire comment section with their referral codes. Um and when we do the copy and paste, we don't just give them the code. We give them a template that has GlamUp inside. So, it will be, "Download GlamUp and use my referral code,"

19:37

Nicole Cheungum so that GlamUp, that keyword is ranking pretty high on TikTok. Um so whenever people search GlamUp, our our app pops up as well.

19:46

Joseph ChoiWow, that's insane. That's crazy. Like, I Like, you're Yeah, you have all these users like commenting, uh, you know, "Use my code." And, of course, that'll boost your videos. But then, it also like gets your keyword to to rank. So So, like, when you tap the search bar on on TikTok, you see all these like suggested keywords. Did you Do you feel like you showed up in those uh In those trending

20:12

Nicole CheungIf you search GlamUp right now, it's all our apps. And this is like a random account that I'm using right now.

20:18

Joseph ChoiI see. Oh, so you So, you're kind of doing it for um like branded keyword search. So, like, if if people are searching for your actual name of your app, all the people that commented on these videos, like, those videos will rank at the top.

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Tags: tiktok, tiktok-search, branded-search, share-template