Find a viral format on your own accounts first, then hire creators to copy it

Joseph ChoiSo, you said you have 20 creators, like were you Did you hire all those people from the beginning and just have them create these these videos?

Nicole CheungSo, across all four of my apps, I'm the first one to go viral on on all of them. With GlamUp, I remember I had like three accounts, my co-founder, he had like three accounts. We would warm it up and try posting. And once we found a viral strategy, that's when we just scaled immediately. So, that's when we went to, you know, hire like I believe at one point, we had like 30, 40 creators. This for GlamUp like during that time, it's my first app. It's like a It's a huge scale for me during that time. Obviously, with Sprout now, we have probably over 1,000 creators now. But during that time, it was a lot for me.

Nicole CheungUm but yeah, we just started hiring. We did a training course for all of them, similar to what uh I can show later for Sprout as well. It's kind of like a course. We teach them how to create the account, how to warm it up, uh how to warm up a brand-new account for like the algorithm, what exactly to do for the content. So, for example, all the details I just told you about, like, make the size a bit small, don't make it center, make it on like, …