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GlamUp · B2C · AI makeup glow-up app

Limit scans per week by plan, and offer a bigger plan when they run out

Unknownupsell-expansionpaywall

What they did

Tiers include e.g. 2 or 4 scans per week. Many scan types (color analysis, glow-up guide with six makeup guides, etc.) make users want more scans; running out triggers an upgrade paywall to a higher tier.

In their words

Nicole Cheung - she makes $400k/mo from ai apps (while in college)

Play from 25:46
25:37

Joseph ChoiSo, that's like kind of usage-triggered. So, they get they do scans, and then uh they try to do another scan, and then you that requires uh a higher plan?

25:46

Nicole CheungYeah. So, let's say like if you run out of scans weekly, right, cuz like we have the two scans weekly, four scans weekly, whatever. You want to scan more, um and the reason why you scan more why you want to scan more is because we have different scans, right? We have the color analysis, we have glow-up guide, and we have I believe another scan as well. And within the glow-up guide, we have six different makeup guides that you can scan your face on. So, there's a lot of scans that you can try out. Um but you know, we we do kind of like a limited scan per week, so that triggers them to want to do the upgrade paywall.

26:24

Joseph ChoiAnother thing that I noticed was like the results were blurred. Was that ever a decision, whether to blur the results or not? Because like the scan itself is the value, and you want people to pay to see the results?

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Tags: usage-limits, tiered-plans, upgrade-paywall