GlamUp · B2C · AI makeup glow-up app
When people close the paywall, show the same plans at 50% off
What they did
In their words
Nicole Cheung - she makes $400k/mo from ai apps (while in college)
Joseph ChoiAnd then you had a second paywall, right? Like there There is the first paywall that has the referrals, and then did you have a second paywall on GlamUp?
Nicole CheungUm yeah. So, we have the the hard paywall, and then we have the discounted paywall. So once we show them the hard paywall, they click out, we immediately hit them with a 50% discounted paywall. So, we have the usual paywall right here. You know, it starts from $8.99, $10.99, $12.99. Uh we only have weekly for for GlamUp. And then we have the discounted one. So once they click out, we hit them with the 50% discount. This one is, you know, $4.49, $5.49, $6.49.
Nicole CheungAnd then we have an upgrade paywall, where you know, you can add to like a higher tier.
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More from this episode
- Post the same before/after makeup slideshow with one fixed hook, caption and audioFirst post hit 10M views; millions of views a day at peak
- Strip makeup off Pinterest photos, then add it back in-app for big contrastContrast made the slideshows go viral; founder claim
- Find a viral format on your own accounts first, then hire creators to copy itFounder went viral first on all four apps; scaled GlamUp to 30-40 creators
- Let users skip paying by inviting 3 friends with a code1.6M share/code requests; codes flooded TikTok comments; conversion barely dropped
- Put the app name in the copy-paste referral message so TikTok search ranks itSearching 'GlamUp' on TikTok shows only their content; founder claim
- Triple the weekly price from $3 to $9Conversion rate went up despite the 3x price
- Raise monthly and annual prices 20%, then test another 20%Conversion and revenue per download both rose; second +20% in test
- Limit scans per week by plan, and offer a bigger plan when they run out
- Show a fake 'analyzing' scan with blurred results, and run the AI only after payment
- Ask for a rating mid-onboarding; make users tap 'I rated' to continueOther founders who copied it say ratings improved; softer version still works
- After each onboarding question, show a screen on how the app beats the alternativesFounder says it primes users to convert; no numbers
- Skip the annual plan for a job-search app; sell weekly and monthly via Stripe
- Show the paywall right after onboarding, before users can open the app+50% conversion vs letting users try features first
- Put every new creator through a video course with a quiz after each moduleOver half go viral within 2 weeks; 100M monthly views at 200+ active creators
- Recruit creators in influencer-run Discords and on Handshake, then vibe-check them in 15 minutesMany top creators had no experience; founder claim
- Pay creators $10-30 per post plus view bonuses that shrink per view at scaleFounder says the decreasing tiers work best; no numbers
- Give creators line-by-line scripts with the emotion and camera shot for each lineTrained creators averaged hundreds of thousands to millions of views per video
- Film a 6.7-second 'War is over' clip flipping a job tracker cell to 'Accepted'Hundreds of millions of views and many conversions (not attributable)
- Rebuild a hit men's looks app for women, launching a rough MVP in a month1M users in 6 months; ~$150K MRR peak
Tags: discount, exit-offer, hard-paywall, weekly-plan