A consumer subscription app · B2C · guest's current stealth app
Raise monthly and annual prices 20%, then test another 20%
Conversion and revenue per download both rose; second +20% in test
Workedpricing
What they did
New app sells only monthly and annual plans. Raised both by 20%; now testing a further 20% increase.
What happened
Conversion went up and revenue per download went up.
In their words
Nicole Cheung - she makes $400k/mo from ai apps (while in college)
24:38
Joseph ChoiAnd you increased both by 20%?
24:40
Nicole CheungI increased both by 20%, and the conversion went up. Our revenue per download, you know, obviously, also went up. So, we are actually testing another 20% increase now. Oh, wow.
24:50
Joseph ChoiAnd then you had a second paywall, right? Like there There is the first paywall that has the referrals, and then did you have a second paywall on GlamUp?
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New tactics from the week's founder interviews, each linked to where it was said.
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Tags: price-increase, annual-plan, monthly-plan