Sprout · B2C · swipe-to-apply job search app
Pay creators $10-30 per post plus view bonuses that shrink per view at scale
Founder says the decreasing tiers work best; no numbers
What they did
What happened
In their words
Nicole Cheung - she makes $400k/mo from ai apps (while in college)
Joseph ChoiHow do you incentivize the the creators? How do you pay?
Nicole CheungWe pay based on every other UGC program out there. Like, we use the same structure, so it's flat rate plus bonuses. Flat rate, we usually do you can do anywhere between $10 to $30 per post. Um, and bonuses, you can do view thresholds with a bonus. And usually, it can be like a flat CPM or a decreasing CPM. A flat CPM would be something, 10k views, $10; 100k views, $100; a million views, $1,000. Or you can do a decreasing CPM, which is what we do. So, 10k views, maybe $40; 50k views, $50; 100k views, $80; a million views, $800, something like that. Usually, that works the best.
Joseph ChoiOkay. So, another thing you mentioned is like Charli D'Amelio. [laughter] Like, what happened with her?
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Tags: creator-comp, per-post-rate, view-bonus, decreasing-cpm