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A wallet app · App Masters client

Put the brand word you target first in the App Store keyword field

Reached #2-3 for 'Apple Wallet'; one app, anecdotal

Workedaso

What they did

App already had 'wallet' in its title. In the iOS keyword field, the word 'Apple' was moved from somewhere on the right to the very first position, to target the combined term 'Apple Wallet'. Steve's rule: keywords further left in the keyword field tend to rank better.

What happened

App reached #2 or #3 for 'Apple Wallet' after the move.
Stage
live client app

In their words

Live App Teardowns: App Growth Optimization

Play from 17:33
17:29

In-App AudioEight years he gave this place.

Steve P. Young… then, again, I'm gonna share this in our our app founders community, but there is I'm starting to see other apps do this, but there is a a great way to sort of have that nice blend while still having a {quote-unquote} "soft paywall," while still having a hard paywall. But I'm gonna save that for a private channel there. All right. But yes, definitely do it. Okay, to answer your question. All right, what's up, Joe? "What's your take on using the Hangul filler wait filler character to rank for keywords without displaying them in the app title?" Yeah, so let's just keep it broad without getting generic. If you wanna target a brand that's pretty well-known, there are two ways to do it. One, put that keyword to the left of your keyword field. We found that keywords to the left tend to have better rankings. This is anecdotal data, but we were able to get to number two for Apple Wallet for a client, and we have wallet in the title and we just moved Apple all the way to the left. It used to be somewhere on the right. I moved it all the way to the left as the first word, and then we just got to number two or three for that particular term. So I feel like the the more left in the keyword field you can do it, the better. The other way is to just hide it in the Spanish, Mexico. Look, I'm not a lawyer. If you get in trouble, don't get I'm not a lawyer, no duh. But like don't come after me if you get in trouble for this. But if you wanna be play a risky game, you can hide that keyword. So in the US, it's in the keyword field. In Spanish, Mexico, you might wanna add it in title and subtitle, so that, you know, your hope is nobody looks at the Spanish, Mexico localization, …

46:36

HYeah, yeah, there is an option over there at the bottom, redeem code. Go back. Go back.

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Tags: app-store, keyword-field, keyword-order, brand-keyword