Add a hard paywall to an app that used to be free

HEyewitness. [crying sound effect]

Steve P. Young… would never expect that. But here's what I talked about: Because I'm a believer in a hard paywall, what I've said in the past is once you So here's how you can do this, all right, Juju? Where the fudge is it? Let me find you. All right, yeah, here it is. Let me pull it up, Juju, and I'll end with this. Oh, we lost H, and hopefully he lost in the dad joke round. Okay, so hard paywall on paid traffic: So I would still rather, regardless of where they're coming from, like I would show a paywall during the onboarding. All right, Juju? So make sure you show a paywall just on the onboarding, no matter where they come in from. But should you show a hard paywall? So let just give you the numbers. Hard paywall did work for an app that we purchased back in 2022. I'm no longer part of that partnership or that deal, but it worked really well. But I also got a one-star a bunch of one-star reviews. Seeing that, now the app used to be free, so for those like, "I wanna be free for a long time, and then shoot, I'll charge them later," this is what happened: We bought the app, it was free for a long time. You only saw this if you were a first-time download, but if you delete the app and reinstalled it, well shoot, you're gonna see that paywall. So we got a lot of one-star reviews, but now I started thinking, what if, now this is a simplify way of doing it, on this "How did you hear about us?" page, which is very popular and acts as a backup attribution, what if, when people said, "I searched on the App Store," you showed a soft paywall, so you had a little X. But if they put Instagram or Facebook or TikTok or any paid channel, you remove the X and you do a hard paywall. And so it worked. And now granted, this was from uh fudge, Moscone, I know his first, but it's fading me. Anyways, Superwall and Appstack has an integration that allows you to do that, and he said it worked really well for him. So all his paid traffic would get a hard paywall, where all the organic …

HYou won, Steve.