GTM Sauce

App Masters · B2B · app marketing agency

Price utility apps at $5 a week, $20 a year, or $30 once

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What they did

Across several of the host's utility apps, set plans to $5/week, $20/year and $30 lifetime, copying a prior guest's (Chris) finding that $29.99 is the best lifetime price. Results promised later.

In their words

Live App Teardowns: App Growth Optimization

Play from 17:33
17:29

In-App AudioEight years he gave this place.

Steve P. Young… the UK maybe you leave it the same, but in US audience like maybe think about like 20 bucks annually and then $30 lifetime. That's what we're gonna try with our utility apps that have way probably less features than yours, and I'll give you the feedback on that. But that's based off of Chris's interview. And so my my sort of like mentality moving forward is take all the things that we learn from these podcasts, and I know you guys learn a ton, too, and try to implement them right away, and then try to give you guys data back on like, "Hey, here's what's working." So we have a few tests right now: that two-paywall tests I'm running for one of my apps right now with a hard paywall, and then Chris's strategy about the $29.99 being the optimal lifetime price for his apps, I'm trying that out with a lot of our utility apps. So we have $5 a week, $20 a year, and $30 lifetime. Now, I'll tell you how that works. Okay, Joe's got some feedback for you. "This paywall is off. I keep staring at the animating reviews and my attention is nowhere at the bottom where the user pays." I agree with you, and you already have an X up here, Shane, so you don't need to You're too, you know, you're too British, bro. But like you you're trying to be too nice. I would just keep it here. And I agree with Joe, that's why I hate anything scrolling, because your eye Like a magician, you think about a magician, right? They're like, "Hey, look over here," and then I'm hiding something with my other hand. It's you know, like so don't have things moving, cuz the eye will go to whatever is …

46:36

HYeah, yeah, there is an option over there at the bottom, redeem code. Go back. Go back.

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Tags: app-store, lifetime-plan, price-test, utility-apps