Value Study · B2C · art reference app
Find UGC creators on Collabstr and work with micro-influencers
Developer calls it a great success; one creator had a big impact; no numbers
What they did
What happened
In their words
Live App Teardowns: App Growth Optimization
HYeah. Back. Yeah, there is an option, see, the middle one, blue, "Redeem code".
Steve P. Young… 300 bucks a month, and that gives you access to the community, to the Mastermind sessions, and then you have a 1-hour call with me as a free bonus, but then we can have 20-minute coaching sessions every month. So that's the sales pitch, but appfounders.co is where you can find out all about that. "XplusBeats, I'm in the community, but can't find the MCP." Hey, H, did you share it in the Slack? Maybe we'll tell you where which Slack we're a part of. Maybe we I think we should put it in the AI. Don't we have an AI channel on Slack, H? Yeah, okay, let's throw it in the AI. We discussed it in today's Mastermind, but yeah, we'll put it into the AI channel as well. Thanks, H. Okay. Shane says, "For UGC, I had great success with Collabstr, and for micro-influencers, there's a guy in Columbia who made a massive impact, so it's a great way to find people." Oh, nice. Thanks, Shane. Appreciate that. Shane, I'm gonna reach out to you, but I'd love to know where you're at in terms of if you're open to sharing all this stuff. But I'd love to have you on if you've got a pretty decent MRR. All right. "XplusBeats, just message H." "H, I can't find this." He will or message me, and I'll just message H, [laughter] what? He will hook you up, dude. All right, he's on the community. H is with me everywhere. H, you have a joke? Yeah, okay. Well, let's end with this. And if you guys got any questions, leave a con- leave a comment, and I'll try to answer it all. I'm going a little bit longer than usual. But let's get …
HYes, let me go first, Steve. Okay. So, Steve, how do you know someone has the newest iPhone duo?
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More from this episode
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- Run Apple Ads in every country except the US to find where buyers areFound the Netherlands: same keyword popularity as the US, difficulty 17 vs ~60
- Give Apple Ads max-conversion 5-10 top keywords, a high tap bid and a target install costAgency says it works across clients ($80K for one); 'Basic Plus' setup sometimes beats it
- Drop the $1.99 monthly plan because 90% buy the $10 yearly oneSales went down; the monthly price was the anchor that made $10/year look cheap
- Show only a yearly plan on the paywallMonthly plan was back within 2-3 weeks; observed from outside
- Add a hard paywall to an app that used to be freeWorked well for revenue, but brought many 1-star reviews from people who reinstalled
- Give ad-driven users a hard paywall and App Store searchers a closable oneFounder said it worked really well; no numbers
- Price utility apps at $5 a week, $20 a year, or $30 once
- Give free lifetime access through the Indie App Santa promotionUsers emailed feature requests and said the icon made them download; no numbers
- Test different app icons on a new utility app
- Ask gender in onboarding and show one matching testimonial on the paywallIn use; an A/B test vs ratings was mentioned but the result wasn't stated
- Grow with Meta ads alone before adding any other channel$4M+ ARR for one client and ~$1M MRR for another, Meta only
- Give existing users 3 months' notice before charging for a free app90-99% of existing users happy to pay; new users complained
- Switch from a paid app to free with purchases, then to subscriptionsMade more money at each step, per the friend; no numbers
- Show different prices depending on what people answer in onboardingHeard it works really well; app unnamed, no numbers
Tags: collabstr, micro-influencers, creator-sourcing