GTM Sauce

App Masters · B2B · app marketing agency

Test different app icons on a new utility app

Unknownasoexperimentation

What they did

A/B testing icons for one of the host's newer apps, prompted by Sign Panda users citing the icon and a prior guest (Chris) stressing icons.

In their words

Live App Teardowns: App Growth Optimization

Play from 46:52
46:45

HYeah. Back. Yeah, there is an option, see, the middle one, blue, "Redeem code".

Steve P. Young… might be like Metronome Monkey, right, like MailChimp or Metronome Chimp. I like these type of names, because one, you know, to our app, we have this app called Sign Panda that I'm running I just ran a Indie App Santa campaign on. Whoops, this is in Mexico. But one of After I ran the Indie App Santa campaign, some of the people were like, we did a lifetime free plan, some people were like, "Hey Steve, you know," Yeah, they sent me emails asking for features, one. And secondly, they were like, "I downloaded it because of the icon." So I feel like, you know, I didn't think that icons were that important, but Chris talked about it in last week's, again, you know, I'm trying to implement fast. So we're A/B testing icons for our one of our newer apps, and I'll just kinda show you guys which one won. But I do think icons are are important, especially for apps that have a a more utility, like signature maker like [groan] you know, like how much different is this app from all the other signature makers and creators? Not that much different. I feel like the brand separates it. You know, you think about Duolingo, there's a lot of learn Spanish, but their owl. So I like mascots now. Think about that, and I think you have a great you've done a good job about this, but metronome would be the primary keyword, and then think about all the keywords under metronome that you can kinda target off of that from an ASO standpoint. Also what we typically seen, Paul, welcome to 20 the 2020s, all, but …

1:08:34

HYes, let me go first, Steve. Okay. So, Steve, how do you know someone has the newest iPhone duo?

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Tags: app-store, app-icon, mascot