App Masters · B2B · app marketing agency
Ask gender in onboarding and show one matching testimonial on the paywall
In use; an A/B test vs ratings was mentioned but the result wasn't stated
What they did
What happened
In their words
Live App Teardowns: App Growth Optimization
Steve P. Young… What I would also test with this paywall is look, try a hard paywall. I know it does might not work well with Android, but what I would also do is what we found is, play around with the pricing. Maybe $29.99 would convert better than $25.99. We've actually seen rounded pricing work better a bit better than non-rounded pricing like this. So try that. I'm actually even seeing like just $30 versus this whole $29.99 thing pop up in a few apps. I love these ratings. So we have a case study where we A/B tested ratings versus or actually, sorry, where we A/B tested testimonials versus rating, like the sheer number of rating, the average rating. We actually saw that one testimonial from and one of our apps, we do do this. We ask if you're male or female. So I did tell you I'm a male and have on our paywall, we only have one. We don't have this scrolling one. And we have a male. So if you have a if you put female, you're gonna see a female. If you have a male, you see a male. And then I do like this paywall, but this is this is good, but these are some of the suggestions I have. I'm gonna hit X on this. Okay, discount offer, get premium. I'm gonna say, "No." Let's set up the blocker permissions and so forth. Yeah. I think you can expand on this app. I honestly think that you should figure out like, hey, are you here to block adult websites? Are you here to block social media? What else are you here to block? Because I think the next step not Yeah. I think the next step to monetization is tailoring your onboarding to the person that is downloading and telling you a little bit about themselves. And so I'm recording a video a …
In-App AudioNo. I heard you the first time. Yeah, the Calvary just walked in. Later. Let me guess.
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More from this episode
- Put the brand word you target first in the App Store keyword fieldReached #2-3 for 'Apple Wallet'; one app, anecdotal
- Run Apple Ads in every country except the US to find where buyers areFound the Netherlands: same keyword popularity as the US, difficulty 17 vs ~60
- Give Apple Ads max-conversion 5-10 top keywords, a high tap bid and a target install costAgency says it works across clients ($80K for one); 'Basic Plus' setup sometimes beats it
- Drop the $1.99 monthly plan because 90% buy the $10 yearly oneSales went down; the monthly price was the anchor that made $10/year look cheap
- Show only a yearly plan on the paywallMonthly plan was back within 2-3 weeks; observed from outside
- Add a hard paywall to an app that used to be freeWorked well for revenue, but brought many 1-star reviews from people who reinstalled
- Give ad-driven users a hard paywall and App Store searchers a closable oneFounder said it worked really well; no numbers
- Price utility apps at $5 a week, $20 a year, or $30 once
- Give free lifetime access through the Indie App Santa promotionUsers emailed feature requests and said the icon made them download; no numbers
- Test different app icons on a new utility app
- Grow with Meta ads alone before adding any other channel$4M+ ARR for one client and ~$1M MRR for another, Meta only
- Give existing users 3 months' notice before charging for a free app90-99% of existing users happy to pay; new users complained
- Find UGC creators on Collabstr and work with micro-influencersDeveloper calls it a great success; one creator had a big impact; no numbers
- Switch from a paid app to free with purchases, then to subscriptionsMade more money at each step, per the friend; no numbers
- Show different prices depending on what people answer in onboardingHeard it works really well; app unnamed, no numbers
Tags: app-store, social-proof, testimonial, personalization