GTM Sauce

App Masters · B2B · app marketing agency

Ask gender in onboarding and show one matching testimonial on the paywall

In use; an A/B test vs ratings was mentioned but the result wasn't stated

Unknownpaywallonboarding

What they did

Onboarding asks male or female. The paywall shows a single, static testimonial (not a scrolling carousel) from someone of the same gender. The team also A/B tested testimonials vs ratings (rating count/average) in a case study.

What happened

Still in use; the testimonials-vs-ratings test result was cut off mid-sentence.

In their words

Live App Teardowns: App Growth Optimization

Play from 0:00

Steve P. Young… What I would also test with this paywall is look, try a hard paywall. I know it does might not work well with Android, but what I would also do is what we found is, play around with the pricing. Maybe $29.99 would convert better than $25.99. We've actually seen rounded pricing work better a bit better than non-rounded pricing like this. So try that. I'm actually even seeing like just $30 versus this whole $29.99 thing pop up in a few apps. I love these ratings. So we have a case study where we A/B tested ratings versus or actually, sorry, where we A/B tested testimonials versus rating, like the sheer number of rating, the average rating. We actually saw that one testimonial from and one of our apps, we do do this. We ask if you're male or female. So I did tell you I'm a male and have on our paywall, we only have one. We don't have this scrolling one. And we have a male. So if you have a if you put female, you're gonna see a female. If you have a male, you see a male. And then I do like this paywall, but this is this is good, but these are some of the suggestions I have. I'm gonna hit X on this. Okay, discount offer, get premium. I'm gonna say, "No." Let's set up the blocker permissions and so forth. Yeah. I think you can expand on this app. I honestly think that you should figure out like, hey, are you here to block adult websites? Are you here to block social media? What else are you here to block? Because I think the next step not Yeah. I think the next step to monetization is tailoring your onboarding to the person that is downloading and telling you a little bit about themselves. And so I'm recording a video a …

16:34

In-App AudioNo. I heard you the first time. Yeah, the Calvary just walked in. Later. Let me guess.

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Tags: app-store, social-proof, testimonial, personalization