GTM Sauce

A friend of the host, app developer since ~2013

Switch from a paid app to free with purchases, then to subscriptions

Made more money at each step, per the friend; no numbers

Workedpricing

What they did

Starting around 2013, a friend's apps went paid upfront -> free with in-app purchases -> free with subscriptions.

What happened

Revenue rose at each step (no figures).

In their words

Live App Teardowns: App Growth Optimization

Play from 46:52
46:45

HYeah. Back. Yeah, there is an option, see, the middle one, blue, "Redeem code".

Steve P. Young… this app from all the other signature makers and creators? Not that much different. I feel like the brand separates it. You know, you think about Duolingo, there's a lot of learn Spanish, but their owl. So I like mascots now. Think about that, and I think you have a great you've done a good job about this, but metronome would be the primary keyword, and then think about all the keywords under metronome that you can kinda target off of that from an ASO standpoint. Also what we typically seen, Paul, welcome to 20 the 2020s, all, but anyways, free apps generally make more money. Yes, you're like, "Oh, it's It was paid upfront before Paul made it free, but this was like from 2013, Paul. Like a friend of mine had started with paid apps, made some money, then went to free with in-app purchases, made more money, then went to free with subscriptions, made even more money, right? So just cut the line and just go free with subscriptions, and we've had clients in this particular space that have done fairly well, targeting like a niche audience and just having multiple apps, and you'll find one or two that, you know, can actually scale a bit bigger. So I would say, ASO, metronome, go double down on that metronome, and and then make it into like Metronome Monkey, Metronome Conga, whatever. Metronome should be first, okay? All right, let's get into the app. Now that I've successfully downloaded it. Conga Metronome, I'm sure there's audio, it's just not Well, it's just not coming through. Oh, well. Sorry, Paul. Tap a coconut to turn a beat on and off. Cool. I'm …

1:08:34

HYes, let me go first, Steve. Okay. So, Steve, how do you know someone has the newest iPhone duo?

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Tags: paid-upfront, freemium, subscription, business-model