GTM Sauce

Sign Panda · B2C · signature maker app

Give free lifetime access through the Indie App Santa promotion

Users emailed feature requests and said the icon made them download; no numbers

Unknownpr-launchfeature-development

What they did

Ran an Indie App Santa campaign for Sign Panda (signature maker) offering a lifetime free plan.

What happened

Users emailed asking for features; several said they downloaded because of the (panda mascot) icon. Effectiveness numbers promised for a later video.

In their words

Live App Teardowns: App Growth Optimization

Play from 46:52
46:45

HYeah. Back. Yeah, there is an option, see, the middle one, blue, "Redeem code".

Steve P. Young… would be the primary keyword that you're targeting, and I think you're just trying to make it fun, if I'm not if I'm miss if I'm kinda really analyzing this correctly, Paul. Metronome is the main keyword, you're trying to make it more fun by having this monkey in there, and try to train it. So he wants ASO and onboarding, monetization. So from an ASO perspective, metronome is the main keyword, so lean into that. So you might be like Metronome Monkey, right, like MailChimp or Metronome Chimp. I like these type of names, because one, you know, to our app, we have this app called Sign Panda that I'm running I just ran a Indie App Santa campaign on. Whoops, this is in Mexico. But one of After I ran the Indie App Santa campaign, some of the people were like, we did a lifetime free plan, some people were like, "Hey Steve, you know," Yeah, they sent me emails asking for features, one. And secondly, they were like, "I downloaded it because of the icon." So I feel like, you know, I didn't think that icons were that important, but Chris talked about it in last week's, again, you know, I'm trying to implement fast. So we're A/B testing icons for our one of our newer apps, and I'll just kinda show you guys which one won. But I do think icons are are important, especially for apps that have a a more utility, like signature maker like [groan] you know, like how much different is this app from all the other signature makers and creators? Not that much different. I feel like the brand separates it. You know, you think about Duolingo, there's a lot of learn Spanish, but their owl. So I like mascots now. Think about that, and I think you have a …

1:08:34

HYes, let me go first, Steve. Okay. So, Steve, how do you know someone has the newest iPhone duo?

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Tags: app-store, giveaway, lifetime-free, indie-app-santa, app-icon, mascot