Give ad-driven users a hard paywall and App Store searchers a closable one

HEyewitness. [crying sound effect]

Steve P. Young… of one-star reviews. Seeing that, now the app used to be free, so for those like, "I wanna be free for a long time, and then shoot, I'll charge them later," this is what happened: We bought the app, it was free for a long time. You only saw this if you were a first-time download, but if you delete the app and reinstalled it, well shoot, you're gonna see that paywall. So we got a lot of one-star reviews, but now I started thinking, what if, now this is a simplify way of doing it, on this "How did you hear about us?" page, which is very popular and acts as a backup attribution, what if, when people said, "I searched on the App Store," you showed a soft paywall, so you had a little X. But if they put Instagram or Facebook or TikTok or any paid channel, you remove the X and you do a hard paywall. And so it worked. And now granted, this was from uh fudge, Moscone, I know his first, but it's fading me. Anyways, Superwall and Appstack has an integration that allows you to do that, and he said it worked really well for him. So all his paid traffic would get a hard paywall, where all the organic traffic would get a soft paywall and have the X. But, Juju, every traffic source has a paywall, so definitely make sure every traffic source has a paywall, but you may wanna show a hard one for the paid traffic, just to mitigate some of that one-star reviews for that. That's sort of my hypothesis. All right. All right, here's what Shane says, "I did free for a long time. I would say 90% 99% of the existing users were more than happy to pay. I gave them three months' heads up." That's awesome. "New haters [laughter] hate it." Yeah. [laughter] Uh, "By the way, I'm not the Patrick in the community." Yeah, it was Paul's, …

HYou won, Steve.