GTM Sauce

A $80K Apple Ads account · App Masters client

Give Apple Ads max-conversion 5-10 top keywords, a high tap bid and a target install cost

Agency says it works across clients ($80K for one); 'Basic Plus' setup sometimes beats it

Workedapple-search-ads

What they did

Max conversion campaign with three ad groups: (1) broad match with search match left ON, only 5-10 of the highest-traffic keywords in your niche, very high max cost-per-tap; (2) exact match with the same 5-10 keywords and the same very high CPT; (3) Apple's auto-created group that mines your metadata (cannot be removed). Set the target cost per install in campaign settings (e.g. $2); Apple tries to hit that CPI regardless of the high max CPT.

What happened

Called a good campaign type across client accounts; the agency's private 'Basic Plus' setup sometimes performs better.

In their words

Live App Teardowns: App Growth Optimization

Play from 17:33
17:29

In-App AudioEight years he gave this place.

Steve P. Young… cool. What up, Andre? And then we got Seaside. Yep, it's Patrick. All right. "Any tips for max conversion for ASA?" Tell me more. Okay, so if you guys don't know about this, I did a video. Look it up on YouTube. Like it's like our we're spending $80,000 for a client and I can show you the ROAS positivity there, but max conversion campaign, we have a what we're finding is, it is a good campaign, but our Basic Plus, that it's only shared in the App Masters Academy and our App Founders Community, so appfounders.co, you can get access to that. But what but max conversion, if you don't wanna pay, don't I'm not asking you to pay and join that community. But max conversion is the next best, but we're seeing that Basic Plus sometimes performs better than max conversion. But any tips? A Taps, like I don't know what specifically you want, but what I do for max conversion campaigns is I do leave the search match turned on. And then so when I create the broad campaign, I only focus on a few keywords. Pick the ones that have the highest traffic that are in your niche. Put those keywords anywhere from 5 to 10. And then, put a really high cost-per-tap, and whatever cost-per-install you're aiming for. What I've also seen other people do that's the broad, so there's three different ad groups in this max conversion campaign: the broad with search match turned on, and I have data that you should leave search match turned on, so leave it on, and then exact, so you have all the same keywords, the 5 to 10, as the exact match with the super high cost-per-tap. And then Apple automatically creates an automated one that uses your metadata to find new keywords. So those are the three. You can't get rid of the automated, but I would have the broad and exact match, because we've seen other clients where they have an exact match and because within the max conversion campaign, in the campaign settings, you're saying, you know, "I only wanna cost-per-install for, let's say, $2," right? Apple will do its best to get you that inventory and hit that $2 cost-per-install versus whatever max cost-per-tap you have. So, hopefully …

46:36

HYeah, yeah, there is an option over there at the bottom, redeem code. Go back. Go back.

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Tags: apple-search-ads, max-conversion, search-match, exact-match, campaign-structure, bidding