Grow with Meta ads alone before adding any other channel

HYeah. Back. Yeah, there is an option, see, the middle one, blue, "Redeem code".

Steve P. Young… or Meta, or Google, but those are the big five. I have a a slide for all this and I'll share with you guys, but I think people complicate it a bit and just kinda do everything. What I've seen from the successful indies that we've got to work with in the past is, man, they just have one or two channels, and then they figured that part out, and then they go, "Okay, I'm adding on this other channel." So here's my favorite slide that ChatGPT helped me create, but essentially, stick with these five, and stick with one or two in the very beginning, because I've seen apps and I have the proof where they're able to hit 5 million ARR with just one, literally one or two of these channels, that's it. So one of our clients doing 4+ million ARR, just Meta. One indie developer I just talked to, and hoping he can come on, he knows who he is, but he's been able to scale to about a million MRR with just Meta. And then he's like, "Steve, can you help me with Apple Ads?" So we're working with him for the Apple Ads side of things, but he was able to scale it with just Meta, right? Like you don't need that many. So depending on your audience, I think for me, I'm just always like, is this a push or pull campaign? So like for Value Study, there's just not a lot of volume people searching for it, so it's a pull it's a push campaign, right? You're gonna have to get in front of your audience and say, "Hey, I have this great app. Come download it," and that's Meta, right? That's TikTok. Whereas Google, SEM, Apple Ads, and ASO, they're more of a pull campaign. "Hey, you're looking for a metronome. You're looking for an app blocker. Come over, and when you search …

HYes, let me go first, Steve. Okay. So, Steve, how do you know someone has the newest iPhone duo?