Citesure · B2C · fake citation checker for students
Film yourself explaining the tool, using the 'I made a website called...' format
First-ever TikTok got 245K views
Workedfounder-brandorganic-short-video
What they did
No creators: the founder made all the content himself, sometimes with clips of friends and family. His first real TikTok (after five meme posts) was him talking into his phone, adapting an existing format: 'Made a website called I have an essay due at midnight and ChatGPT won't stop giving me fake citations .com...' He named the pain, explained the tool (upload ChatGPT citations, see which are fake, get real replacements, helps with AI detectors like Turnitin) and said 'I'll put a shorter link in the comments.' Advice: early on, don't invent formats; imitate and adapt. Filming yourself beats carousels, and it teaches you what to tell creators later.
What happened
The founder's first-ever TikTok got 245.6K views; he later used this experience to coach creators.
- Stage
- Launch
- Effort
- First video after five meme posts
In their words
The Superwall Podcast · Matt Gittleson - Our app makes $750k/mo thanks to this UGC strategy“So I, when I grew my own startup, I didn't work with any creators. I made all the content myself.”
“Made a website called I have an essay due at midnight and ChatGPT won't stop giving me fake citations .com.”
“Find what works, kind of understand, have the ability to introspect on your own strengths and kind of imitate/adapt.”
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