Jenni AI · B2C · AI essay writing assistant
Write the app into the story as the fix, not just a passing mention
1.5M views; host guesses more sign-ups than the 30M-view video, no numbers
Workedugc-creatorsorganic-short-video
What they did
After the library video plugged Jenni too weakly, later scripts made the app the answer to the story. Example overlay: 'Our professor just said, if I even think ChatGPT wrote your essay, you get a zero... Chat, I am begging you to please use a humanizer for the grammar and Jenni for the fake citations. Do not risk your whole degree for ChatGPT. It doesn't love you back like that.' Rule: a viral study TikTok that doesn't mention Jenni is useless; adjust each video depending on whether it leaned too far toward virality or toward the plug.
What happened
1.5M views with comments debating the premise rather than attacking the creator; the host expects it converted better than the more viral video, but no conversion data was given.
- Stage
- Scale
In their words
The Superwall Podcast · Matt Gittleson - Our app makes $750k/mo thanks to this UGC strategy“A viral study TikTok that didn't mention Jenni is completely useless, completely useless for us.”
“Not every viral video you're going to make is going to be perfectly in the sweet spot between virality and how hard you plug your your product, and all you've got to do is learn from that.”
Related topics
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More from this episode
- Jenni AI: Hire creators from other niches who are fun to watch, ignoring follower counts150 creators and 75M views at under $2 per 1,000 views in 3 months
- Jenni AI: Coach each new creator for weeks and treat them as part of the teamBest creator needed 25 videos to pass 10K views, then earned $5K+ in a month
- Jenni AI: DM creators in casual lowercase, naming real results like '5-6M users'80 creators in month one, 150 in three; replies low but most calls closed
- Jenni AI: Post a 5-second reaction clip with long text that splits viewers into two camps30M organic views on X after a screenshot; top quote tweet got 15M
- Citesure: Film yourself explaining the tool, using the 'I made a website called...' formatFirst-ever TikTok got 245K views
- Citesure: Scroll TikTok 30 minutes a day in your niche and 30 minutes outside itFounder credits it for spotting formats he adapted; no numbers
- Jenni AI: Remake winning videos by improving one thing each time, not copying exactlyGuest says variations beat exact copies; no numbers
- Copy a rival's viral videos exactly, down to outfits and backgroundDidn't go viral
- Jenni AI: Build a new study tool around a TikTok format spotted in another niche
- Citesure: Answer a big startup's creator DM by offering to sell them your appCEO call the next day; acqui-hire closed 4-5 months later
- Jenni AI: Hire young founders who grew their own apps to run your contentThe hired founder built a 150-creator, 75M-view program in 3 months