Jenni AI · B2C · AI essay writing assistant
Hire young founders who grew their own apps to run your content
The hired founder built a 150-creator, 75M-view program in 3 months
Workedteam-process
What they did
Rather than hiring a pure creative, acqui-hire a young founder who had to grow their own app with scrappy content. They understand the whole funnel through to revenue and are used to sink-or-swim pressure, so they write for conversion, not just views.
What happened
Matt, acqui-hired from Citesure, built the 150-creator program that drove 75M views in about 3 months.
- Stage
- Scale
In their words
The Superwall Podcast · Matt Gittleson - Our app makes $750k/mo thanks to this UGC strategy“I think I'm biased because of my own experience, but I think if you're a company large enough, I really believe in acqui-hiring young founders.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Jenni AI: Hire creators from other niches who are fun to watch, ignoring follower counts150 creators and 75M views at under $2 per 1,000 views in 3 months
- Jenni AI: Coach each new creator for weeks and treat them as part of the teamBest creator needed 25 videos to pass 10K views, then earned $5K+ in a month
- Jenni AI: DM creators in casual lowercase, naming real results like '5-6M users'80 creators in month one, 150 in three; replies low but most calls closed
- Jenni AI: Post a 5-second reaction clip with long text that splits viewers into two camps30M organic views on X after a screenshot; top quote tweet got 15M
- Jenni AI: Write the app into the story as the fix, not just a passing mention1.5M views; host guesses more sign-ups than the 30M-view video, no numbers
- Citesure: Film yourself explaining the tool, using the 'I made a website called...' formatFirst-ever TikTok got 245K views
- Citesure: Scroll TikTok 30 minutes a day in your niche and 30 minutes outside itFounder credits it for spotting formats he adapted; no numbers
- Jenni AI: Remake winning videos by improving one thing each time, not copying exactlyGuest says variations beat exact copies; no numbers
- Copy a rival's viral videos exactly, down to outfits and backgroundDidn't go viral
- Jenni AI: Build a new study tool around a TikTok format spotted in another niche
- Citesure: Answer a big startup's creator DM by offering to sell them your appCEO call the next day; acqui-hire closed 4-5 months later