Jenni AI · B2C · AI essay writing assistant
DM creators in casual lowercase, naming real results like '5-6M users'
80 creators in month one, 150 in three; replies low but most calls closed
Workedcreator-ops
What they did
No shortcut on sourcing: hours of scrolling to find hidden gems (DMs can be sent by a tool or VA, but not the picking). Outreach DMs to college-age creators are written all in lowercase, casual and personable, with as much specific social proof as possible (Jenni has 5-6M users, results of existing creators, links to creator accounts). Avoid vague, long pitches. Set an aggressive target (80 creators in the first month). Expect lower reply rates than influencer outreach: these creators rarely check DMs and are wary of scammy jewelry-brand offers. Then move to a call, where most close.
What happened
80 creators signed in the first month (hitting the target at the deadline) and 150 in about three months. Reply and call rates were below the 10-20% typical, but closing rates on calls were high.
- Stage
- Scale
- Effort
- First month target of 80 creators; 16-hour days
In their words
The Superwall Podcast · Matt Gittleson - Our app makes $750k/mo thanks to this UGC strategy“You're always trying to kind of drop as much social proof as you can.”
“you're trying to do it all in lowercase, because that's kind of what they respond to, and you're trying to be super casual.”
“So, you have to be willing to spend the time doom scrolling, and really kind of crawling through before you kind of do get to them.”
Related topics
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New tactics from the week's founder interviews, each linked to where it was said.
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