Jenni AI · B2C · AI essay writing assistant
Remake winning videos by improving one thing each time, not copying exactly
Guest says variations beat exact copies; no numbers
Unknownugc-creatorsorganic-short-video
What they did
Understand the principle behind a winning video, then ask 'what's the one thing I would change to make it better?' and make many such variations. Views vary a lot by luck (near-identical videos differed 2,000x), so the goal is more chances at luck, not guessing the cause of one hit. At Jenni's scale they test patterns such as eye expressiveness across many videos.
What happened
No numbers; contrasted with a brand whose exact copies of Jenni videos didn't go viral.
- Stage
- Scale
In their words
The Superwall Podcast · Matt Gittleson - Our app makes $750k/mo thanks to this UGC strategy“So rather than thinking what's one kind of tiny element I can copy even more closely, think what's one element I can do better than that person did. And if you do that 100 times, you're more likely for one of those variations to go viral than if you were just purely copying.”
Related topics
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