Jenni AI · B2C · AI essay writing assistant
Coach each new creator for weeks and treat them as part of the team
Best creator needed 25 videos to pass 10K views, then earned $5K+ in a month
Workedcreator-ops
What they did
Build rapport and a real relationship with each creator and commit to improving their content rather than being transactional. Don't expect a million views in week one. Keep the creator's natural charisma and coach the learnable parts (lighting, framing, text size, scripts). Pay includes performance bonuses. Treat creators as team members, not disposable numbers, because competition for good creators is fierce.
What happened
A beauty-niche creator with no UGC experience took 25 videos to pass 10K views, then became the top creator, earning over $5K in a month mostly from bonuses. Top creator Ruby has turned down every brand that approached her after going viral.
- Stage
- Scale
In their words
The Superwall Podcast · Matt Gittleson - Our app makes $750k/mo thanks to this UGC strategy“I think if you run a program expecting in the first week a creator is going to get a million views, you're probably thinking about it the wrong way.”
“quite a lot of brands have messaged her asking if she would make content for them instead, and she's said yes to none”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
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