Post a 5-second reaction clip with long text that splits viewers into two camps

Format: a 5-second clip of the creator making a surprised face, with a long text overlay that takes ~15 seconds to read, so viewers watch it about three times. Matt writes the overlay word for word. Example: 'Just seen a girl in the library writing an essay, no notes, no open tabs, no ChatGPT, no Jenni AI, no textbooks, no music, just her and her own thoughts against the world, like a psychopath.' The aim is 'engagement bait', not pure rage bait: the claim should split opinion so some viewers attack it and others defend it (here, 'no tabs and no music is what makes this crazy'). The product name sits inside the text. Coming up with the angle takes emotional intelligence about what people are talking about now, adapted to the niche.

The video on a brand-new account sparked a debate: ~3,000 TikTok comments, a top supportive comment with ~95K likes, 30M organic views on X from a screenshot, and a 15M-view quote tweet. Matt says it plugged Jenni too weakly for conversions.