Jenni AI · B2C · AI essay writing assistant
Build a new study tool around a TikTok format spotted in another niche
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What they did
An experiment over the next few months: Matt spotted a strong format in a completely different niche that hasn't been done in study, came up with a product or feature that would fit it, asked engineering if it could be built, and it is being built. Product is designed from the format outward.
- Stage
- Growth
In their words
The Superwall Podcast · Matt Gittleson - Our app makes $750k/mo thanks to this UGC strategy“There's a format that I saw that's being used in a completely different niche, and I said, there's got to be a way we can adapt this.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
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- Jenni AI: Coach each new creator for weeks and treat them as part of the teamBest creator needed 25 videos to pass 10K views, then earned $5K+ in a month
- Jenni AI: DM creators in casual lowercase, naming real results like '5-6M users'80 creators in month one, 150 in three; replies low but most calls closed
- Jenni AI: Post a 5-second reaction clip with long text that splits viewers into two camps30M organic views on X after a screenshot; top quote tweet got 15M
- Jenni AI: Write the app into the story as the fix, not just a passing mention1.5M views; host guesses more sign-ups than the 30M-view video, no numbers
- Citesure: Film yourself explaining the tool, using the 'I made a website called...' formatFirst-ever TikTok got 245K views
- Citesure: Scroll TikTok 30 minutes a day in your niche and 30 minutes outside itFounder credits it for spotting formats he adapted; no numbers
- Jenni AI: Remake winning videos by improving one thing each time, not copying exactlyGuest says variations beat exact copies; no numbers
- Copy a rival's viral videos exactly, down to outfits and backgroundDidn't go viral
- Citesure: Answer a big startup's creator DM by offering to sell them your appCEO call the next day; acqui-hire closed 4-5 months later
- Jenni AI: Hire young founders who grew their own apps to run your contentThe hired founder built a 150-creator, 75M-view program in 3 months