A copycat brand · Jenni competitor
Copy a rival's viral videos exactly, down to outfits and background
Didn't go viral
Failedugc-creators
What they did
Another brand had its creators copy Jenni creators' videos as closely as possible, buying near-identical outfits and filming in front of near-identical backgrounds.
What happened
The copies did not go viral.
In their words
The Superwall Podcast · Matt Gittleson - Our app makes $750k/mo thanks to this UGC strategy“We've had people actually copy some of our creators' videos down to them going out purchasing outfits to that look as identical as possible, and filming in front of the most identical background you can imagine.”
“It was really really quite odd, and they didn't go viral, and you cannot get closer to frame-by-frame than than that.”
Related topics
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