Reframe · B2C · app for drinking less
Offer your health app to treatment centres to hand to their patients
Centres were excited at first, then shelved it when the pandemic hit
Failedpartnershipsoutbound-sales
What they did
With a research-based product built with Emory researchers, the team pitched people in recovery centres on giving it to patients going out. Initial reactions were very positive, but when the pandemic hit in early 2020 the centres tabled everything.
What happened
Centres put it on hold during the pandemic; team switched to going direct to users
“the direction that, you know, we wanted to to we were trying to take initially was going to to people in in recovery centers and and asking them, "Hey, like, do you want this this product?"”
“But instead, they were like, "Nope. Uh we want to table all of this stuff. We want to focus on what next steps are,"”
Related topics
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