A set of mobile apps · B2C · host's own apps
Test lower prices in countries where you rank well but get few downloads
Starting to see more traction in the Netherlands; no numbers yet
Workedlocalizationpricingexperimentation
What they did
One of the host's apps ranks #1 for its primary keyword in the Netherlands with the same search score as the US, but downloads lag the US. He is A/B testing different, lower prices there.
What happened
Host says they are starting to see more traction
“the downloads in the Netherlands isn't that high, but I've been A/B testing like different prices to lower it a bit more, and we're starting to see more traction”
Related topics
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New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
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