GTM Sauce

An iPad app · B2C · App Masters client

Build a strong iPad version, where ASO is easier

$1.4M of a client's ~$2M yearly revenue came from iPad

Workedmarket-selectionaso

What they did

Host cites an App Masters client in the iPad space making about $2M a year, $1.4M of it on iPad. He says ASO is somewhat easier on iPad and most kids have iPads, so kids' apps should think through the iPad version.

What happened

About 70% of the client's ~$2M yearly revenue came from iPad
48:35
“We had a client in the iPad space. They were doing about 2 million a year, and then 1.4 of it of that 2 million was on the iPad device. ASO is a little bit easier on the iPad”
Steve P. Young

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