Reframe · B2C · app for drinking less
Interview 10-15% of your early users and answer every message yourself
500+ interviews; learned users were spreading it by word of mouth
Workedvalidationcustomer-support
What they did
Founders actively reached out to users and lined up interviews constantly: 500+ users, more than 10-15% of the early user base. Both co-founders also personally responded to everyone who wrote in, spending a large part of their time on support. Guest warns that the most vocal users don't represent the whole audience, so combine talking to users with judgment and usage data.
What happened
Interviews revealed how users told friends about Reframe; guest credits the closeness to users
“we talked to 500-plus users, like we were just lining up interviews all the time, right? Um, and we were just uh uh we didn't have very many users, and we we talked to like uh more than 10 or 15% of them.”
“When people asked for stuff, we would like personally respond to like everybody that was like reaching out at the time.”
Related topics
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More from this episode
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- Reframe: Launch under a name that tells your first users exactly what it doesFounder says it won the first cohort; renamed later because it wouldn't scale
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- A/B test a new app iconNew icon is winning; no numbers given
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