A set of mobile apps · B2C · host's own apps
A/B test a new app icon
New icon is winning; no numbers given
Workedasoexperimentation
What they did
After a previous guest (Chris) talked about icon testing, the host started A/B testing app icons on a couple of his apps. Recommends icons that clearly show the category (e.g. a sleeping baby for a baby sleep app) rather than being too different.
What happened
Host says the new app icon is winning
“Actually, thank you, Chris, because my new app icon is winning”
“So, we are doing that with a couple of different apps.”
Related topics
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