GTM Sauce

A set of mobile apps · B2C · host's own apps

Pick 6-10 keywords and rotate through them to see which ranks

Unknownasoexperimentation

What they did

For each app's ASO, the host picks 6 to 10 different keywords, treats each as a hypothesis, and rotates between them. Next step is localization into markets with search volume. If ASO doesn't work, run Apple Search Ads to get rankings and test the funnel.
1:00:22
“I like to find 6 to 10 different keywords, test the different hypothesis, and rotate between those keywords”
Steve P. Young

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