Reframe · B2C · app for drinking less
Test prices with big jumps, not small steps
A two-thirds price cut got users but less engagement; original price worked best
Mixedpricingexperimentation
What they did
Early on Reframe cut its price to about a third (also said 40%) of the launch price because it lacked subscribers. That brought users but lower commitment and engagement. They later returned to the original price, which worked much better. Guest advises big moves until results stop swinging, then smaller steps; when you think you're undercharging, make a bold leap.
What happened
Lower price got more users but engagement dropped; going back to the original price 'worked really amazing'
“We cut it to like a third of what it originally was.”
“funny enough, we came back to our original price, and that actually worked really amazing”
“if you are going to be testing, I would say just make more dramatic moves versus like small, tiny moves”
Related topics
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More from this episode
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