Ask new users which features they'd use, to show them off and learn

Asher Hirschmanand shouldn't be overlooked.

Thatcher CloughThe rest of the questions in the onboarding are very similar to the early ones. You know, this one has copy like, "Oh, you should feel proud," really making them feel like the hero, making them feel like you are making a change for the better and you're already on that track. Some of these questions are are more function-based. This one is definitely one where we're overviewing their past pain. How have changing your cannabis habits in the past gone? How was it? Was it difficult? You know, was it hard? This is actually a very interesting question that we added recently. Interesting mix that we found kind of show the features a little bit sneakily, is this sort of question where we ask them how they plan to use the app, and then we have a list of different features and sort of frame them in a way where we can collect data on what is it that people coming into the onboarding without ever having using our app or having used our app want to do? What do they think would be helpful for them on the break? Do they really want to be in groups with other people? Do they want to do video journaling?

Asher HirschmanThis thing is beautiful, this thing is a marketer's dream. In general, to be able to see the state of how Reddit's working, how ASO's working, and then like Thatcher's doing in Amplitude, just diving deeper and breaking down like what the actual unit economics behind some of our acquisition is. This one, I think is sick. We saw this one in the Ahead onboarding, which is, you know, like an emotional wellness app. The first time I saw this, I was …