Sign users up by phone number and text them funny, personal messages

Host… owner. Like you don't feel like you're tricking people. And then I feel like that could actually help your ads too, cuz I feel like sometimes I see ads where it's freemium and then it hits you with a paywall, and then people literally go back to the ad and they comment and they're like, "Nice try, this is a paid product." Like I bet you guys don't get that as much because it's like they don't have their guard up during the paywall process.

Asher Hirschman… doing that, obviously, this fair trial was great, but you know, actually showing them that like, "Hey, we have a peer support specialist, this is going to get you to your outcome. It's not just a tracker." People be like, "Why do I pay for a tracker?" If people are really upset and asking why they have to pay for that your app after doing the converting, as a founder, you're doing something wrong in some way, shape, or form. This is, you know, just a question to really like commit people in their heads. We We played around with like a a commitment check mark. We get their phone number, this is like, you know, we went back and forth with this in terms of do we do Google, it's less friction. This is great, we can send them SMS messages through Twilio.

Thatcher CloughYeah, that's how we can communicate with really all of our users. It's just like we can actually text the user if they have an issue, they can text us, and we text them back.

Asher HirschmanSomething like 95% of people who get a text read it within 5 minutes of getting it. It's a great, super salient way to reach your customers through that channel. I would definitely prioritize if you're going to do it, don't be spammy. One thing we spend a lot of time in on is like really hilarious, human, personal copy. Well, at least there will be some effort and it's not some GPT thing that's like, you know, "Hey, come to the app now." Like we actually try to, you know, think about it and and send them great stuff.

Thatcher CloughAnd then this is sort of where our onboarding shifts more from questions to giving them value. So we actually do put together a personalized feedback that's completely free. They come in and they get this off the jump. It's not just, hey, questions, paywall, it's questions and we're going to give them as much as we can, and we also see you, look, your current use is at this percent, but your ability to have a strong habit is at 100%. Like you …