Give users a free personal report on their habits before asking them to pay

Asher Hirschman… it. It's a great, super salient way to reach your customers through that channel. I would definitely prioritize if you're going to do it, don't be spammy. One thing we spend a lot of time in on is like really hilarious, human, personal copy. Well, at least there will be some effort and it's not some GPT thing that's like, you know, "Hey, come to the app now." Like we actually try to, you know, think about it and and send them great stuff.

Thatcher CloughAnd then this is sort of where our onboarding shifts more from questions to giving them value. So we actually do put together a personalized feedback that's completely free. They come in and they get this off the jump. It's not just, hey, questions, paywall, it's questions and we're going to give them as much as we can, and we also see you, look, your current use is at this percent, but your ability to have a strong habit is at 100%. Like you could build a habit of running outside every day. Here's like the opportunity for how much money you can save, and then also what your strengths are and areas for exploration. We don't really want to say weaknesses, we don't want to make the user feel like, oh, you're horrible for doing this, it's like no, but not framing them as, this is wrong of you, because we don't want to ever make them feel ostracized or like they're they are doing something wrong. And so this is a big point of value that we're …

Asher HirschmanYeah. You seen the review glitch that people are doing?