Open the paywall with a day-by-day plan for the first 7 days, not features

Thatcher CloughMhm.

Asher Hirschmanand we went from 20% conversion to 30% conversion. So what we showed here is like what you're actually going to get within the trial, what your days are going to be looking like, so this is the, you know, day zero, day one, we wanted to display it more as a program, this is a system that will help you, so we realized that outlining our actual days and showing them clearly what's going to happen worked started to work a lot of like, hey, this is what you're going to get. And then we thought about this beautiful equation again, and so, you know, we're going through this and we wanted to put little dream outcomes within this, and extra points for them like sounding like studies, these are objective, they apply to everyone, but your CB1 receptors begin to bounce back with weed from weed within 48 hours, so your brain is healing, that is like a a little dream outcome, and this is a part that's really important is like we're thinking about time delay here. People don't want to feel like, oh, the app is called Clear 30, it's going to take 30 days before I feel any type of better. No, we're going to get these wins quickly.

Thatcher CloughWe also are not claiming, "Hey, you're going to be solved of your weed problem tomorrow," because realistically, that's not true, but I think that sort of outlining this and saying, "Hey, this is what it's going to be like for the first 7 days, like yes, not like everything is going to be fixed tomorrow, it's going to take longer than 7 days, but this is what the next 7 days are going to look like, and how we're going to help you through there, …

Asher HirschmanYeah.

Thatcher CloughYes, that's the only thing that changed, and we jumped from like a 20% conversion to a 30% conversion.

Asher HirschmanYeah.