Keep the slow 'what do you want to achieve?' questions in onboarding

Asher Hirschman… get you to feeling all this great things, having all your problems solved, it's going to be quick, or you're at least going to get wins off the jump and very early, and it's not going to be very difficult, we're going to help you in lots of ways. And then if we can communicate all of these things very well, it can show very clear value to the user. So Thatcher and I think about value through each of these slides and how we can communicate that.

Thatcher Clough… the two. The second that we get these two information, it's not like, oh, we don't jump to the next question. We're really like, okay, cool, we see that you want to gain mental clarity and reduce dependency and explore life without cannabis and, you know, use lesser differently afterwards. This is sort of the breakdown of like, you know, why are we choosing to show these things, is like not only do we want to make it seem like we see you, but we also want to tie social proof to it as well. So we saw 81% of users saw improved mental clarity, like, oh, you said you want to improve mental clarity? That's awesome, not only do we see you, we've helped a whole bunch of people just like you. Friction isn't necessarily bad. Having good friction where sitting on this question for 30 seconds thinking about damn, what do I want to achieve? Really having them sit down and do that is commitment not only to your product, but also it's like to themselves. Like what it is that they want to do. That's something that we saw like with two of our biggest questions, we have questions on break reason, so this one right here of like what do they want to achieve, and then also their triggers later on, and like people spend the most time on this question. If 6 months ago we were to go look at this chart, we would say, "Oh, we need to reduce these questions to make them less important," or something like that, but almost no drop-off for people completing these questions. They're really sitting down for 30 seconds, 20 seconds, you know, 25 seconds, really thinking about, damn, what do I want to achieve? What is triggering me to smoke weed?

HostThat's actually such an insane metric that you can see how long people are spending on the question and then that the drop-off was like what, less than 5%? Yeah, that's crazy. That's like, it shows like people are actually are doing exactly what you designed the paywall to do.