Run ads inviting people to take a quiz about their weed habit

Host… onboarding and paywall. You're like guiding them through pain, agitate, solution, and there's a lot of copy, there's a lot of like visuals. It almost feels like your ads are just bringing people in the door and not really talking too much about the pain points or the solution, or any of the product or anything, and then you kind of mainly talk to the user through the onboarding instead of the content in the ad. Is that how you think about it?

Asher Hirschman… you can to give them an incredible experience and then make them want to make this change in their life. A great thing you can do with ads is, and like I know a lot of people are already doing this, but you know, see what your competitors in your field or market or niche are posting and see what's working for them. We have this one competitor called Reframe, which is like an alcohol quitting app, it's not the same niche, but it's a same similar thing in the industry, they were running something that was like, take our quiz to see what alcohol type you are. You don't always have to say, "Hey, get this app, change your life, do all this," because people might not be ready for that. But if you say, "Hey, just take the quiz, see your relationship percent with weed," and then use that as your opportunity to sell them, can be really huge.

Thatcher CloughAnd I will say that it wasn't super helpful because the intent of people coming in, I think we our onboarding was not as good at the time, does framing the onboarding as a quiz get more people to convert? While it didn't work for us, it totally could for a different product or like a different introduction, or if it's just done better, because to be honest, we didn't put our all into it, we didn't have our focus on like, okay, let's focus on getting more people in and converting all of them. If that became a focus, then I'm sure that we would put in enough work for this to work.

HostThis is super helpful. I love how deep into all the sales training and marketing frameworks you guys go. There's a reason behind every single like micro decision that it seems like you guys are making. I'm kind of curious to see if you have the same mindset around ads, too.